TY  - CHAP

T1  - The Strategic Value of Consumer Information Systems

T2  - Consumer Information Systems and Relationship Management

PY  - 2013/05/31

AU  - Scifleet P

AU  - Lin A

ED  - 

DO  - DOI: 10.4018/978-1-4666-4082-5.ch007

PB  - IGI Global

SN  - 9781466640825

SP  - 110

EP  - 134

Y2  - 2024/09/19

ER  -