@inproceedings{inproceedings, title  = {{“I Live Sustainably”: Exploring Sustainable Living Narratives Through Identity and Motivation}},

 publisher = {{Academy of Management}},

 url = {{}},

 year = {{2019}},

 month = {{8}},

 author = {{Garnelo-Gomez I and Money K and Littlewood D}},

 journal = {{Academy of Management Proceedings}},

 note = {{Accessed on 2024/09/20}}}