TY  - JOUR

T1  - Investigating the celebrity effect: The influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice.

JO  - Psychology of Popular Media Culture

UR  - http://dx.doi.org/10.1037/ppm0000199

PY  - 2019/10/01

AU  - Rowley M

AU  - Gilman H

AU  - Sherman SM

ED  - 

DO  - DOI: 10.1037/ppm0000199

PB  - American Psychological Association (APA)

VL  - 8

IS  - 4

SP  - 402

EP  - 409

Y2  - 2024/09/19

ER  -