@article{article, title  = {{Investigating the celebrity effect: The influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice.}},

 publisher = {{American Psychological Association (APA)}},

 url = {{http://dx.doi.org/10.1037/ppm0000199 }},

 year = {{2019}},

 month = {{10}},

 author = {{Rowley M and Gilman H and Sherman SM}},

 doi = {{10.1037/ppm0000199}},

 volume = {{8}},

 journal = {{Psychology of Popular Media Culture}},

 issue = {{4}},

 pages = {{402-409}},

 note = {{Accessed on 2024/09/19}}}