Dr Dani Madrid-Morales (he/him)

BA, MA (Autònoma Barcelona); MA (FU Berlin); PhD (CityU Hong Kong)

School of Journalism, Media and Communication

Lecturer in Journalism and Global Communication

Postgraduate Research Director

Portrait of Dani Madrid-Morales
Profile picture of Portrait of Dani Madrid-Morales
d.madrid-morales@sheffield.ac.uk
+44 114 222 2508

Full contact details

Dr Dani Madrid-Morales
School of Journalism, Media and Communication
The Wave
2 Whitham Road
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S10 2AH
Profile

Dani joined the school in April 2022 as Lecturer in Journalism & Global Communication. Prior to joining ߲ݴý, he was an Assistant Professor in Journalism at the Valenti School of Communication, University of Houston (2018-2022), and a Hong Kong PhD Fellow in the Department of Media and Communication at City University of Hong Kong (2013-2018).

Before starting his academic career, Dani worked as a journalist for 15 years in his hometown, Barcelona. He first reported on sports for local radio stations and news websites, and then joined the newsroom of Televisió de Catalunya (TV3), where he worked as producer and news editor, covering foreign affairs.

Dani is an active member of the International Communication Association’s Global Communication and Social Change Division, where he served as Secretary from 2020 to 2022. He is also a member of the editorial board of the academic journal, African Journalism Studies and the Annals of the International Communication Association.

At the School of Journalism, Media and Communication, Dani also serves as Director of Postgraduate Research, and is the Co-Lead of the Disinformation Research Cluster.

Research interests

Dani's research is centred around the study of global political communication and international media flows, with a focus on the Global South. He has published extensively on the impact of global Chinese media on local journalistic cultures in English and French speaking Africa and studied the multiple ways audiences in East and Southern Africa engage with news and entertainment on Chinese media. His work on this area has been discussed in some of the world’s leading news organisations including BBC World Service, CNN International, The Economist, Yomiuri Shimbun, and Los Angeles Times.

More recently, Dani has been interested in studying the geopolitics of disinformation in Sub-Saharan Africa, particularly from an audience perspective. His latest book on this topic, co-edited with Herman Wasserman, is (Wiley). Dani also helps curate , a website that brings together research on mis/disinformation in Africa. In the area of disinformation studies, he is currently focusing on the different ways media users engage with disinformation online, and how disinformation produced by foreign actors influences public opinion in Sub-Saharan Africa.

In his research, Dani employs a wide range of methodological approaches. He is actively involved in exploring how the use of computational methods can help researchers gain insights from media texts, particularly in the Global South. As part of these efforts, Dani is working on the development of a live corpus of digital news that includes hundreds of media organizations in three dozen African countries. Researchers interested in using content from the database can explore this and contact Dani for more details.

Publications

Books

  • Madrid-Morales D, Martínez G, Ollé M & Mejía J (2017) Comunicación y poder en Asia oriental. Barcelona: Editorial UOC. RIS download Bibtex download

Edited books

  • Wasserman H & Madrid-Morales D (Ed.) (2022) Disinformation in the Global South. Wiley. RIS download Bibtex download

Journal articles

  • Mudavadi KC, Matanji F, Diop L, Tully M & Madrid-Morales D (2024) . Journalism. RIS download Bibtex download
  • Marsh V, Madrid-Morales D & Paterson C (2023) . International Communication Gazette, 85(1), 3-14. RIS download Bibtex download
  • Kobayashi T & Madrid-Morales D (2022) . Revista Internacional de Sociología, 80(4). RIS download Bibtex download
  • Madrid-Morales D & Wasserman H (2022) . Online Media and Global Communication, 0(0). RIS download Bibtex download
  • Ahmed S, Madrid-Morales D & Tully M (2022) . Online Information Review. RIS download Bibtex download
  • Ahmed S, Madrid-Morales D & Tully M (2022) . Journal of Information Technology & Politics. RIS download Bibtex download
  • Tully M, Madrid-Morales D, Wasserman H, Gondwe G & Ireri K (2022) . Digital Journalism, 10(5), 679-697. RIS download Bibtex download
  • Madrid-Morales D (2021) . Global Media and China, 6(2), 129-151. RIS download Bibtex download
  • Kobayashi T, Miura A, Madrid-Morales D & Shimizu H (2021) . Journal of Cross-Cultural Psychology, 52(4), 388-405. RIS download Bibtex download
  • Madrid-Morales D & Ireri K (2021) . Journal of African Media Studies, 13(1), 3-16. RIS download Bibtex download
  • Madrid-Morales D, Wasserman H, Gondwe G, Ndlovu K, Sikanku E, Tully M, Umejei E & Uzuegbunam C (2021) Motivations for Sharing Misinformation: A Comparative Study in Six Sub-Saharan African Countries. International Journal of Communication, 15, 1200-1219. RIS download Bibtex download
  • Ahmed S & Madrid-Morales D (2021) . Information, Communication & Society, 24(3), 381-399. RIS download Bibtex download
  • Madrid-Morales D (2020) . African Journalism Studies, 41(4), 68-82. RIS download Bibtex download
  • Hernández M & Madrid-Morales D (2020) . Journalism Studies, 21(8), 1076-1092. RIS download Bibtex download
  • Kobayashi T, Madrid‐Morales D, Asaba Y & Tago A (2020) . Social Science Quarterly, 101(1), 309-324. RIS download Bibtex download
  • Wasserman H & Madrid-Morales D (2019) . African Journalism Studies, 40(1), 107-123. RIS download Bibtex download
  • Madrid-Morales D & Gorfinkel L (2018) . Journal of Asian and African Studies, 53(6), 917-931. RIS download Bibtex download
  • Wasserman H & Madrid-Morales D (2018) How Influential Are Chinese Media in Africa? An Audience Analysis in Kenya and South Africa. International Journal of Communication, 12, 2212-2231. RIS download Bibtex download
  • Madrid-Morales D & Wasserman H (2018) . Journalism Studies, 19(8), 1218-1235. RIS download Bibtex download
  • Madrid-Morales D (2016) . Asian Journal of Communication, 26(2), 197-199. RIS download Bibtex download
  • Madrid-Morales D & Lovric B (2015) . The Journal of Fandom Studies, 3(1), 23-41. RIS download Bibtex download
  • Madrid-Morales D & Wasserman H () . International Journal of Public Opinion Research. RIS download Bibtex download
  • Madrid-Morales D, Rodriguez‐Amat JR & Lindner P () . Media and Communication, 11(3). RIS download Bibtex download
  • Madrid-Morales D () . Communication Papers, 6(11), 51-51. RIS download Bibtex download

Chapters

  • Wasserman H & Madrid-Morales D (2024) In Yang G, Meng B & Yuan EJ (Ed.), Pandemic Crossings (pp. 189-212). Michigan State University Press RIS download Bibtex download
  • Wasserman H & Madrid-Morales D (2022) , Springer Studies in Media and Political Communication (pp. 319-333). Springer International Publishing RIS download Bibtex download
  • Madrid‐Morales and D & Wasserman H (2022) (pp. 41-57). Wiley RIS download Bibtex download
  • Wasserman and H & Madrid‐Morales D (2022) (pp. 210-220). Wiley RIS download Bibtex download
  • Madrid-Morales D (2017) , Screening China's Soft Power (pp. 38-55). Routledge RIS download Bibtex download
  • Madrid-Morales D (2017) , China-Africa Relations: Building Images through Cultural Cooperation, Media Representation and Communication (pp. 129-146). RIS download Bibtex download
  • Madrid-Morales D (2016) , China’s Media and Soft Power in Africa (pp. 79-92). Palgrave Macmillan US RIS download Bibtex download
Teaching activities

Dani’s teaches modules in global journalism and global communication, research methods and data journalism.

He is module leader for JNL61005 Research Portfolio in the MA Global Journalism course, where he supervises student dissertations too, and for JNL6027 Journalism, Globalisation and Technology.

 

PhD Supervision

Dani is interested in supervising doctoral students in the following areas:

  • China-Africa media relations
  • Disinformation in Sub-Saharan Africa
  • Global public opinion
  • Audiences and global media flows
  • Computational approaches to the study news


Currently, Dani is supervising the following students:

  • Anran Ju, China's Digital Public Diplomacy towards UK and Turkey
  • Hongqin Cheng, Populism in Online Electoral Campaigning in Taiwan
  • Xiao Cheng, Audiences and Data Journalism in China
  • Wisnu P. Utomo, Digital Transformations and Hybridisation in Indonesian Journalism

PhD Study in journalism, media and communication